Tom Brady might be retired from football, but he’s still putting on a clinic—this time in luxury style. The seven-time Super Bowl champ lit up the broadcast booth during the NFL playoffs last weekend, but what really got fans buzzing wasn’t his analysis. It was what he had on his wrist.
While calling the Seahawks’ blowout win over the 49ers, Brady casually flashed one of the most coveted watches on the planet: the Rolex Cosmograph Daytona Rainbow. This isn’t just another high-end accessory—it’s a masterclass in horological flexing.
Crafted with a rainbow sapphire bezel made up of 36 baguette-cut stones, a full pavé diamond dial, and even diamond-set lugs and crown guards, this thing isn’t just loud—it’s deafening.
And if you’re wondering what a piece like this costs, get ready. On the secondary market, these Rainbow Daytonas can push past $1 million depending on the configuration.
Brady’s version? Easily top-tier, with its elaborate gem setting and immaculate condition. Even standard versions with simpler dials routinely list between $400,000 and $650,000.
But here’s the thing—this isn’t new for Brady. The man’s wrist game has been next-level for years. Just last month, when he was in D.C. as a draw assistant for the 2026 FIFA World Cup, he rocked an ultra-rare Patek Philippe Nautilus Ref. 5980/1400R. With an 18k rose gold case and a bracelet fully iced out in brilliant-cut diamonds, that watch is another heavy hitter with a market price hovering around $700,000. And once again, it didn’t go unnoticed—those studio lights bounced off his wrist like paparazzi flashbulbs.
Tom Brady flexing a house on his wrist 😮💨🔥
Frosted Rainbow AP $485,000 pic.twitter.com/W37ycV66ZG
— Shannonnn sharpes Burner (PARODY Account) (@shannonsharpeee) December 15, 2025
Then there’s the Yellow Sapphire Caviar Tourbillon he wore during last year’s Super Bowl broadcast. That watch, with 49 carats of yellow sapphires and 338 brilliant-cut diamonds, rings in at a cool $740,000. And we’re not even done yet—because in October 2024, Brady auctioned off a huge portion of his personal collection. The total? Forty-one watches sold for just over $9 million. Yes, nine. Million.
It’s not just about the price tags, though. Brady’s collecting style has range. From the ultra-classic Royal Oak by Audemars Piguet (which he was seen wearing alongside Michael Strahan) to avant-garde tourbillons and highly limited production pieces, his taste cuts across the most elite corners of the watch world.
Tom Brady may be done throwing touchdown passes, but don’t think for a second he’s stopped competing. He’s just switched fields—from the gridiron to the global stage of luxury collecting. And if his playoff appearance taught us anything, it’s that when Brady shows up, everyone watches.
