A new cake shop at Disney World is whipping up more than just desserts—it’s stirring controversy. The Cake Bake Shop by Gwendolyn Rogers, located on Disney’s BoardWalk in Orlando, hasn’t even officially opened yet, but the prices on its posted menu have already set off a wave of online outrage. Some fans have gone as far as calling the cost of the shop’s offerings “obscene” and “offensive.”
Set to open later this year in the space previously occupied by the ESPN Club, the Cake Bake Shop is causing a stir not just because of its treats, but because of its jaw-dropping prices.
According to reports, a slice of cake will start at $22, with premium slices like Gwendolyn’s Famous Earl’s Court Chocolate Cake costing $26. Other cakes, such as Oprah’s “O” List Mint Chocolate Cake and the Pumpkin Spice Cinnamon Roll Cake, range between $22 and $24 per slice. To many Disney fans, these prices are enough to give anyone a sugar rush—without even taking a bite!
One Reddit user pointed out, “That’s the price of an entire cake at Amorette’s in Disney Springs!” And it’s not just the cake prices raising eyebrows. The menu shows $8 for a Coke, which some users on social media have labeled “shockingly offensive even for Disney World.” On top of that, the shop will offer pies, French pastries, and even champagne and wine, but with items like a hamburger listed at $32, many are already skeptical.
Gavin Doyle, creator of the Mickey Visit Disney World Crown Calendar, weighed in on the controversy, noting that fans are upset because the Cake Bake Shop’s prices are significantly higher than those at the chain’s other locations in Indiana.
Not only are the prices steep compared to the shop’s other outposts, but they’re also higher than many of the restaurants at Disney World itself, leaving a sour taste for visitors already bracing for Disney’s notoriously high costs.
As anticipation builds around the new spot, some Disney fans are predicting the Cake Bake Shop might struggle to survive if these prices remain.
One Reddit commenter quipped, “Looking forward to seeing what takes this spot next after this inevitably closes in 2026,” suggesting that the bakery’s high-end pricing may not appeal to the average theme park guest.
Disney has yet to comment on the backlash, but the prices at the Cake Bake Shop are arriving at a time when Disney fans are already feeling the financial squeeze. Recently, both Disneyland in California and Disney World in Florida announced price hikes for tickets, with single-day tickets in Anaheim now costing over $200 on busy days.
As for the Cake Bake Shop, only time will tell if it can survive amidst these criticisms. While the idea of enjoying a decadent cake on Disney’s BoardWalk may sound delightful, the steep prices might just be the cherry on top of an already expensive day at the park.