The news of Great American Family Network’s success in cable television claps back at its critics and perhaps also gives some redemption to actress Candace Cameron Bure.
The network’s Great American Christmas franchise—which featured original Christmas movies with stars like Candace Cameron Bure, Danica McKellar, Gladys Knight, and Jen Lilley—proved to be a huge success in the fourth quarter of 2022.
Nielsen ratings reported that the channel was the fastest growing in cable television, dominating “Total Day ratings growth in Households (+113%), People 18-49 (+100%) and Total Viewers (+116%) and #1 in “Primetime rating growth in Households (+128%) among all cable networks,” as announced by Great American Media.
Great news for Great American Media’s #GreatAmericanFamily to end 2022 & an even better way to start 2023. Happy New Year to everyone who helped make this happen, from people on-camera & off, but especially our viewers! ????#GreatAmericanChristmas #WelcomeHome #GreatAmericanWinter pic.twitter.com/HwCtF021II
— Great American Family (@GAfamilyTV) January 3, 2023
Bure, who left the Hallmark Channel after more than 12 years and 30 movies due to the network’s shift to more inclusive LGBT content, recently shared the success of Great American Family on social media. She attributed the success to the network’s focus on faith-based entertainment and thanked viewers for finding and watching the network.
Bure said she blamed a “change in leadership” that caused the Hallmark Channel to become “a completely different network” than what it was when she started there according to The Blaze.
“GAC fits my brand perfectly,” Bure stated.
The “Full House” star told The Wall Street Journal, “My heart wants to tell stories that have more meaning and purpose and depth behind them.
“I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment,” she continued.
Former Hallmark chief executive Bill Abbot, who now heads Great American Media, called the mainstream entertainment business “a sewer” and said, “spiritual or faith-based content is grossly underserved.”
