Alright, folks, let’s talk about “the” Super Bowl 2025 flex that had social media buzzing—not a game-winning play, not a halftime show shocker, but Tom Brady’s “absolutely outrageous” $740,000 watch. Because let’s be honest, when you’re a seven-time Super Bowl champion stepping into the broadcast booth for the first time, you’re not just there to analyze plays—you’re there to “remind everyone” that you’re still the G.O.A.T.
And Brady? Oh, he did just that. The man showed up to the biggest football game of the year “dripping” in gold, sporting a Jacob & Co. Caviar Tourbillon timepiece loaded with “338 baguette- and rose-cut yellow sapphires”—a cool 49 carats’ worth—alongside “338 brilliant-cut diamonds”. Let that sink in. This isn’t just a watch; this is a “statement”. A “don’t-forget-who-I-am” kind of move.
Naturally, the internet “lost it”. Patriots superfan and Barstool Sports founder Dave Portnoy couldn’t resist jumping in, cheekily tweeting, ““Oh my god! Is Brady wearing a Brick Watch?””—a nod to his own (far more affordable) watch company. Because hey, when Brady’s flashing a piece worth nearly a “million” dollars, you might as well ride the wave.
For anyone wondering what watch @TomBrady is wearing tonight. It’s a @_Jacobandco. Only $740,000 if you want one. Lol #SuperBowl pic.twitter.com/U7WQWJRlCI
— Madison Gesiotto Gilbert (@madisongesiotto) February 10, 2025
And let’s not forget, this wasn’t even Brady’s “first” watch flex of the day. Earlier, before kickoff, he casually rocked another Jacob & Co. masterpiece—the Billionaire Mini Ashoka—loaded with “100 carats of diamonds”. Just your standard pregame bling, right?
Now, did Brady’s high-end wrist game outshine his Super Bowl broadcast debut? Well, let’s just say his jewelry had a better night than the Kansas City Chiefs. The Eagles came in “hot”, leaving Patrick Mahomes and Travis Kelce in a “24-0” hole by halftime.
Oh my god! Is Brady wearing a Brick Watch? pic.twitter.com/06AK3NLjUD
— Dave Portnoy (@stoolpresidente) February 9, 2025
This wasn’t exactly the type of epic comeback game Brady himself was famous for—like, say, “Super Bowl 51”, when he orchestrated the legendary 28-3 comeback against the Falcons. Instead, it was looking more like a slow, painful unraveling for the defending champs.
Tom Brady has become an excellent color commentator, IMHO. And that’s even before yesterday’s Super Bowl. I wasn’t sold at first but he’s very impressive. And no, I don’t care what kind of watch he wears or its value. Whatever he has he earned.
— Mark R. Levin (@marklevinshow) February 10, 2025
And while the Chiefs desperately tried to find some second-half magic, Brady sat comfortably in the booth, analyzing the game with the same precision he once used to pick apart defenses. Sure, his first Super Bowl as an announcer might not have been a jaw-dropping debut—but between his legendary status and “that watch”, he didn’t need to do much to steal the spotlight.
