So picture this: Gwyneth Paltrow, sipping from a monogrammed mug, no makeup, cozy striped pajamas, casually cooking eggs in her real kitchen—and “boom”, she pans her phone to the right and there’s Meghan Markle, nibbling on pie and shrugging like “I don’t know either, sis.” Just like that, the so-called feud between Hollywood’s wellness queen and the Duchess of Sussex gets squashed in real time. Or… does it?
Let’s rewind. Rumors have been flying faster than a Goop detox plan about tensions between Paltrow and Markle, thanks to the launch of Meghan’s lifestyle brand “As Ever” and her Netflix series “With Love, Meghan”.
The comparisons to Paltrow’s long-standing Goop empire were immediate. And let’s be honest—when Gwyneth posted a video with eerily similar vibes to Meghan’s show, using “the exact same song” (Natalie Cole’s “This Will Be (An Everlasting Love)”), fans lit up social media with theories of strategic shade.
Now add in the details: Meghan’s show was filmed in an $8 million farmhouse, not her home. Gwyneth? Filming in her actual kitchen.
Meghan’s glam and designer wardrobe versus Gwyneth’s chill “just rolled out of bed” aesthetic. Lemons, eggs, jam, monogrammed mugs—fans clocked “everything” and couldn’t decide if it was a subtle takedown or just… breakfast.
But then came “the video”. Gwyneth, mid-Instagram Q&A, gets asked about the alleged beef. Her response? Genuine confusion—and then the big reveal.
Meghan Markle herself, sitting beside her, laughing and eating pie. It was a mic drop without saying a word. The internet lost it.
Of course, the online crowd remains split. Some see it as brilliant PR, others call it damage control, and plenty still believe the shade was real (with fitness guru Tracy Anderson adding her own kitchen commentary that fans thought was another jab at Meghan).
Yet both women have maintained the same line: there’s no feud, no competition, and plenty of room at the table—preferably one with homemade jam and a dog lounging nearby.
Whether this was an epic act of trolling or a sweet show of solidarity, one thing’s for sure: Montecito mornings just got “a whole lot more interesting”.
