Man Turns His Greatest Fear Into An Incredible Business

Ladies and gentlemen, today, we have an inspiring story about a man who turned his fear into a solution that might just help millions of people. Brian Morris, from Park City, Utah, faced his severe fear of flying head-on when he had to officiate his best friend’s wedding in Florida. His innovative approach led to the creation of “Flight Deck: Fear Of Flying Flash Cards,” a unique tool designed to help others conquer their fear of flying, known as aerophobia.

Brian’s journey began when he sought out an online course that provided tips to manage his fear. One key strategy was to write down flight procedures and comforting facts on small cards. He put this idea into practice on his flight, and it made a significant difference.

“I started using the three by five cards on the airplane, and it was helping me,” Brian shared with FOX Business. The idea quickly gained traction, with other passengers showing interest in his method.

Aerophobia affects over 25 million Americans, according to the Cleveland Clinic. Brian’s flashcards, which detail various aspects of flying from takeoff to landing, aim to ease the minds of anxious flyers by explaining common sounds and procedures during a flight.

For instance, they clarify why lights might flicker before takeoff or why the air conditioning might turn off temporarily. These insights act like an “owner’s manual” for nervous passengers, offering reassurance in moments of uncertainty.

Brian’s flashcards caught the eye of Captain Emma Henderson, a seasoned pilot with 30 years of experience. Based in Scotland, she saw Brian using the cards on a flight and was impressed. “Brian and I worked on the flashcards together,” she said. Her expertise ensured that the cards were technically accurate, making them an effective self-help tool for those afraid of flying.

The response to “Flight Deck” has been overwhelmingly positive. “Every time I get on a plane and use the cards, someone always asks me what I’m doing,” Brian said. “I’ll tell them, and they’ll say, ‘Hey, I have a fear of flying, too.’ I started just passing the cards around the plane.”

The deck, priced at $18.95, has become a popular tool for travelers in the United States and internationally, with the largest group of users currently in the United Kingdom. The flashcards come in a handy box that can easily fit into a carry-on or backpack, making them accessible for any trip.

Brian has received numerous emails and messages from people eager to discuss their fear of flying. As he shared on his website, “I used to have an extreme fear of flying. It held me back from so many incredible opportunities. I found myself constantly making excuses to avoid getting on a plane.” Now, with his flashcards, he’s helping others overcome the same fears that once limited him.

Brian’s story is a testament to how confronting and understanding our fears can lead to innovative solutions that benefit not just ourselves, but many others. For anyone struggling with the fear of flying, Brian Morris’s “Flight Deck: Fear Of Flying Flash Cards” might just be the companion you need to conquer the skies.

Fox Business

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