Well, here we go again—Lululemon is back in the headlines, and not for another trendy drop or a collab with a fitness influencer. Nope.
This time, the buzz is all about their new “Get Low” collection—more specifically, the part where customers say the leggings are a little too revealing for comfort. As in, see-through. As in, “I didn’t sign up to be the star of the gym class show” kind of revealing.
It all started with a wave of complaints flooding Reddit, where users didn’t hold back about the leggings’ performance—or lack thereof—when bending or squatting.
Now, for a brand that basically wrote the rulebook on $100 yoga pants, this kind of feedback is no small thing. Lululemon responded by hitting pause on online sales of the line in North America, but not before the internet had its say.
The company says the gear is still available in stores and in other markets, and the pause is just a way to “better understand” guest feedback and provide more education about the product. Translation? They’re doing damage control—fast.
The line, by the way, is marketed as lightweight, seamless, fast-drying, and sculpting. But apparently, not thick enough.
If this feels a little déjà vu, you’re not wrong. Back in 2024, Lululemon had to pull its “Breezethrough” leggings after negative reviews swirled on social media. That one fizzled out quick, and this current flare-up is starting to look like a sequel no one asked for.
Meanwhile, there’s a whole other drama playing out behind the scenes. CEO Calvin McDonald is stepping down at the end of January, and activist investor Elliott Management has stepped into the ring with a $1 billion stake. They’re reportedly eyeing former Ralph Lauren exec Jane Nielsen for the top job.
Stock-wise, Lululemon’s been on a rollercoaster—down 50% over the past year, but clawing back a 20% gain this quarter. So it’s not all doom and gloom, but it’s definitely not all Namaste either.
Whether the “Get Low” collection makes a triumphant (and less transparent) return remains to be seen, but for now, Lululemon is learning once again that in the age of online reviews and lightning-fast feedback loops, the squat test is not optional.
