Oh, soy no! Costco fans are feeling the sting after reports surfaced that the Kirkland Signature soy milk—yes, that trusty, budget-friendly non-dairy staple—is quietly vanishing from warehouse shelves. Let’s just say, the internet is “not” taking it well.
So here’s the scoop: According to chatter on Reddit (and first picked up by the “Daily Mail”), Costco has pulled the plug on its house-brand soy milk. A mid-March Reddit post claims that a Costco customer service email confirmed the dreaded news—it’s been “discontinued due to slow sales”. Ouch.
One Redditor summed it up with peak dramatic flair: ““I am in shambles right now.”” Another echoed the heartbreak, saying, ““Ugh! I’m so sad about this. I’ve been looking for it.””
If you’ve ever wandered the warehouse aisles clutching a $1.50 hot dog and silently rejoiced at scoring a 12-pack of soy milk for less than your streaming subscription—this one hits hard.
Now, before anyone starts panic-hoarding almond milk, there is a glimmer of hope. That same Reddit thread claims Costco isn’t abandoning soy milk entirely.
Instead, it’s rotating in a “branded” version (translation: likely pricier) later this year—sometime around August. Classic Costco move: switch things up just enough to keep the treasure hunt vibe alive.
Let’s zoom out for a second. Kirkland Signature, the store’s beloved private label, has been serving up budget-friendly alternatives to name-brand everything since the mid-’90s.
And while the Kirkland empire still covers everything from toilet paper to tequila, this soy milk switch-up shows just how quickly things can change in the warehouse jungle. Costco famously keeps fewer than 4,000 items in rotation at a time, meaning even the most cherished products aren’t safe if the numbers don’t add up.
With over 140 million members and a reputation for unpredictable finds (did someone say gold bars and $18,000 caviar?), Costco knows how to keep customers guessing. But one thing’s clear—if you were relying on that Kirkland soy milk to power your morning smoothie, it might be time to pivot. Or brace yourself for August.
Because if there’s one thing Costco loves almost as much as bulk deals and pizza slices, it’s keeping us all on our toes.
